Trump Uses The Amygdala To His Advantage

And does it in 140 characters or less:

Trump Tweet:

“The American people are sick and tired of not being able to lead normal lives and to constantly be on the lookout for terror and terrorists!”

Think about it. We are. It ignites amygdala, triggers mortal salience, pisses us off to motivate us to act, and couches Donald as the solution to the problem. Supporting Donald is the one path to amygdala relief.

I view these things on a mechanistic level, seeing what levers are being pulled and what they move. But Trump is so brilliant that I wonder if he is just a natural, saying what pops into his head, and enjoying the success it produces.

Anybody who looks at that tweet, and doesn’t see how Donald will just walk all over Hillary, is an idiot.