So when Kanye West took to Twitter to endorse Trump—and, beyond that, to say he loved him like a brother because they both shared “dragon energy” and post pictures of his Trump-signed MAGA hat—it would have been fair to expect ruin, or at least some turbulence, for West’s Yeezy brand. If people protested because some 76-year-old woman in the L.L. Bean extended universe was a Trumper, what would the consequences be for Kanye, the head of Yeezy and the very important superstar who drives the brand’s hype?
Naturally, what we might have expected to happen…didn’t. Instead, interest in the Yeezy brand has actually increased on popular resale platforms. Even wilder: this spike comes at a time when interest in the brand was tumbling for the very first time—until Kanye booted up the dragon energy and put Yeezy back on the radar.
StockX, the resale platform that treats shoes and apparel like stocks, says that search traffic for Yeezy has actually gone up dramatically since Tuesday, by a whole 25 percent. At the reselling site Grailed, offers on Yeezys were up 15 percent and interest expressed in the shoes—measured by likes—was up 40 percent Wednesday and Thursday, according to the site’s brand director Lawrence Schlossman. Even weirder is that the time frame of this spike tells us that it wasn’t even the tweets about his new rainbow of shoes or peeks at a new collection that revved interest—it was the inflammatory content that got the people going.
I’m not really a fashion plate, and will probably look silly wearing it, but I might have to check out these Yeezy clothes and shoes he sells.
I still think sales had nothing to do with his emergence in the Storm. The most interesting story of the Storm will be the machinations that went on behind the scenes, and what may have been incredible efforts by Trump and Team to preserve all the assets he wanted to use once the festivities began – and what those assets endured before Trump got the Cabal under control.
By way of comparison with respect to what those assets endured, notice how Cabal-approved rapper Jay Z got two lawful subpoenas from the SEC, and has just ignored them:
A federal judge has ordered Jay-Z to appear in court next week to say why he’s dodging a subpoena related to a Securities and Exchange Commission investigation of a company that bought his Rocawear clothing line.
In an order made public Thursday, U.S. District Judge Paul G. Gardephe instructed the performer and entrepreneur, whose birth name is Shawn Carter, to appear in a New York courtroom next Tuesday to explain himself…
The SEC described Jay-Z, whose hits include “99 Problems” and “Empire State of Mind,” as an “important witness” who has “defied two lawful subpoenas,” failing to show up twice for scheduled testimony.
You almost wonder if Kanye’s problem is he was ordered to take part in some ceremony that was going to be used as blackmail, and he refused. Either that, or Cabal demanded some form of Tribute for his success, and he didn’t want to pay, so they organized the robbery to take what they wanted.
Whatever the case, Kanye saw the inside of the machine, and jumped at the chance offered by the God Emperor to tear everything down to the foundations. I’m sure that didn’t come lightly.
Tell everyone about r/K Theory, because Trump makes everything look Yeezy
I have bought Kanye’s albums in the past, I went ahead and bought another one a few days ago. His shoes are unavailable in stores because they are snapped up by resellers and sold at a 300-1500% markup. Once he ups his production like he says he’s going to do, he’ll have no problem moving huge amounts of product, especially to his new fans.
His nearly two-hour (!) interview with a character named Charlamagne Tha God is well worth watching. He is himself obviously in the process of “breaking the simulation” and at the same time he has to navigate an almost 100% politically correct, leftist rabbit environment. It’s interesting to see how often he takes thoughtful pauses before answering a question as if he’s still figuring things out on the fly while recognizing that he can’t say nearly as much as he knows and that changing people’s mindset is a years-long process. I give him huge credit for what he has done already, if it’s really just the beginning of an attempted seachange in the minds of African-Americans, it’s setting up to be a defining act in American history. When the God Emperor has your back, you know it will turn out alright.
AC,
I may or may not have told you about this guy, Neon Revolt. If you read him already, apologies.
He has a very informative article up on the JayZ spat with Kanye.
https://www.neonrevolt.com/2018/05/03/jay-zs-underhanded-dealings-cabalprofiles-kanye/
Interesting article, thank you!
I know the answer. Prior to his comments, all the gossip blogs were suddenly calling him gay, saying he was on drugs and suicidal and to expect him to turn up dead soon because he was bankrupt.