I was looking at the Yeti Cooler boycott featuring people wreck their coolers:
On April 21 Breitbart News reported on a NRA-ILA statement which said Yeti Coolers had cut ties with the NRA Foundation.
The statement, written by former NRA president and USF executive director Marion Hammer, said, “Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation.”The response began as whisper, then morphed into a scream and quickly took the form of #BoycottYeti movement on Twitter. Now the response is characterized by videos of people shooting, slicing, or otherwise destroying Yeti Cooler products while proclaiming allegiance to the NRA.
It is a nice sentiment, but the best thing you could do is list your cooler on Ebay, and allow someone who was thinking of buying a new one pick up a nice used one for a fraction of the price.
If I wanted to make big bucks off r/K, and leftists announced they were going to burn copies of Evo-psych, I might send free copies to create a bigger splash in the media, with the hopes there would be more sales from the exposure. But if 100,000 leftists were to all announce they were going to list perfect copies of Evo-psych for a dollar all over the internet, my view of the operation would be considerably dimmer. I almost wonder if those videos were produced by Yeti.
K-selection is about forcing resource shortage on your enemy, and here, you need to have Yeti see their bottom line hit.
So resell, and then boycott.
Tell everyone about r/K Theory, because when you hit your enemy, you need to hurt him
This is why I come here. AC, you are my favorite thought criminal.
It also occurs that the branding is important. A good part of their sales come from people seeing other people using the product. So if you own one and are happy with the product, instead of selling it get some paint stripper and wipe their logo off of it. If one has some artistic skills it can even be replaced. The replacement of course depends on what you would rather say instead of announcing your patronage of Yeti. But all things considered, while admittedly not the most creative, plastering a huge NRA logo on would be top Kek.