Breitbart Begins To Introduce The Alt-Right

With the rise of Trump, it is tough to ignore the massive intellectual movement that supports him:

A specter is haunting the dinner parties, fundraisers and think-tanks of the Establishment: the specter of the “alternative right.” Young, creative and eager to commit secular heresies, they have become public enemy number one to beltway conservatives — more hated, even, than Democrats or loopy progressives.

The alternative right, more commonly known as the alt-right, is an amorphous movement. Some — mostly Establishment types — insist it’s little more than a vehicle for the worst dregs of human society: anti-Semites, white supremacists, and other members of the Stormfront set. They’re wrong.

Previously an obscure subculture, the alt-right burst onto the national political scene in 2015. Although initially small in number, the alt-right has a youthful energy and jarring, taboo-defying rhetoric that have boosted its membership and made it impossible to ignore.

It has already triggered a string of fearful op-eds and hit pieces from both Left and Right: Lefties dismiss it as racist, while the conservative press, always desperate to avoid charges of bigotry from the Left, has thrown these young readers and voters to the wolves as well.

National Review attacked them as bitter members of the white working-class who worship “father-Führer” Donald Trump. Betsy Woodruff of The Daily Beast attacked Rush Limbaugh for sympathising with the “white supremacist alt-right.” BuzzFeed begrudgingly acknowledged that the movement has a “great feel for how the internet works,” while simultaneously accusing them of targeting “blacks, Jews, women, Latinos and Muslims.”

The amount of column inches generated by the alt-right is a testament to their cultural punch. But so far, no one has really been able to explain the movement’s appeal and reach without desperate caveats and virtue-signalling to readers.

Somehow they left out Vox Day, Heartiste, and pretty much everyone I follow, but I suppose if you threw the uninitiated in that deeply right off the bat, there would be a risk of spontaneous catatonia as the truth blew out their brains. Better to ease them into Haidt, and then go from there.

If Trump wins, I’d expect the alt-right to be the next big thing among the talking heads, which should be good for everyone’s site traffic, though I’d expect the media machine to try and massage how that traffic flows. It makes me wonder if we should be doing more to pimp the brand at Trump rallies, to draw in the throngs disillusioned with all of the ridiculousness and eager for a bastion of unadulterated truth.

Obviously r/K Theory’s exclusion from the article, especially when they discuss Haidt, is vexing. It means we have much work to do.

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8 years ago

[…] Breitbart Begins To Introduce The Alt-Right […]

Laguna Beach Fogey
Laguna Beach Fogey
8 years ago

Yes, the authors (who surely won’t survive the coming Nationalist revolution) left out a huge chunk of the Alt-Right.

mobiuswolf
8 years ago

“threw the uninitiated in that deeply right off the bat”
I don’t know, it felt like home to me.

Bob Wallace
8 years ago

No one in their right hand will take grifters like Vox Day and Roissy seriously until they give up that Greek alphabet soup nonsense, which they never will. And a half-white half-wit like Roosh? Never happen.

Laguna Beach Fogey
Laguna Beach Fogey
Reply to  Bob Wallace
8 years ago

The beta-boys don’t like being called out.

Neocolonial
Neocolonial
8 years ago

Given Milo, Cernovich and Vox Day are already an established grouping, I suspect that any lack of illumination was intentional.

But yes, more attention is incoming. Ride the Tiger, boys.

Nathan
Nathan
8 years ago

The closest thing to a list of alt-right sites I have would be the blog roll from you AC or maybe the one from Vox Popoli. Would it be accurate to say the alt-right is leading the charge in such SJW-laden events as Gamergate? Why is Rush Limbaugh not attacking it?

Also would Gavin McInnes be considered alt-right? In this audio he interviews a SJW which I also find to be a somewhat amorphous term:

https://soundcloud.com/free-speech/heather-marie-scholl

the cruncher
the cruncher
8 years ago

Some of the best-produced, and most easily digestible of that alt-right mixture of entertainment and doctrine: https://www.youtube.com/channel/UCLziPZRfH3CZEozrVBo7BKw

eg:

https://www.youtube.com/watch?v=9Copi862sYM

https://www.youtube.com/watch?v=yFz1Gg2GnZQ

Dawg
Dawg
8 years ago

The characterization of Marc Bahn / DS is correct yet anecdotal. I’d rather see that article as some sort of “that (the alt-right) is a dangerous phenomenon, let’s destroy/subvert it” signal of an r-selected “degenerate/mongrel/YKW” to it’s rhizome to put as many of it’s node in attack mode.

@Bob Wallace: Roosh is NO or ZERO parts white. He’s turkish/Iranian, and I understand that he’s orthodox Christian.

BTW, AC, I disagree with what you write about YKW in your book.